Why can a cream with the same name be like night and day?
A few things you probably didn't know about creams and why a cream with the same name can be like night and day.
A couple of our big goals in creating BIO-Vitae have been from the start to use only the best and finest materials, without thinking about price as a factor. Therefore, we quickly came to the conclusion that we only run D2C (direct to consumer). Many brands sell through retailers, and larger brands even have multiple wholesale links. Understandably, everyone wants to make a profit.
But where do we save?
Simple logic and common business sense point to the first link. It starts from here, and wholesalers and retailers calculate the return on a product in %. Put in a square way, if you can make a product for DKK 20, then this manufacturer would probably hit DKK 600 in the store, which is probably not hit much past without knowing specific brands' supply chain. Would the same product be made with the best and the finest? With a content of main ingredients that is at a level where it has a noticeable effect, quickly double that price. And there will probably be more in the box. But just a doubling in the first stage gives a retail price of DKK. 1,200.
Let me explain what happens and why you can pay DKK 800 for a Hyaluronic cream that has very limited effect. And how you are told that it is the best, when in some cases it is the complete opposite
It should be noted that the following two examples are based on legislation and scientific studies, and are not an expression of personal opinion.
2. Hyaluron is probably the one that comes in second place together with Collagen. And here there is something to save for the big producers. And not just by doing the same thing as Retinol, but combining 3 different monocylar weights and calling it Tri-Hyaluron, or names like that. Like Retinol, there are also different types of Hyleren, but we stick to the one that is actually used. Simply put, the quality of Hyaluron is measured in dalton weight or KND. We stick to Dalton. It has a measurement from 4,000 to 800,000, which has a huge effect on the price, yes probably as big as the interval in which it is measured. Hyaluron has the uniqueness that it can hold its own weight x1000 in the skin, and is what many market it on. Which is not wrong either, it just can do something else where it is in a league of its own (If you use a low enough Dalton weight). It can transport e.g. Retinol into the skin, and the finer it is, the deeper it can get into the skin. Again, the same legislation applies, so you do not need to declare quantity or cleanliness. Many brands market themselves on the fact that they use Hyaluron with 3 different molecular sizes. One fine, one medium and one coarse. And marketed on the fact that the 3 hold the liquid for 3 different times or something like that. But again, by law, the percentage of which of the 3 has which percentage must not be stated. And all other things being equal, it's still better the further it gets in, even if you just want liquid in the skin. Could write several pages about what also gives fluid to the skin, so I hope you have caught it. When it comes to Hyaluron, it is of course important to have as low a weight as possible, so that the active ingredients are drawn as deeply into the skin as possible. Now it may be that you have seen a Hyaluron serum of 10% somewhere, but if this is with a dalton weight of 800,000, it will largely not absorb into the skin at all. (And cost a penny to produce). So with Hyaluron it can actually be even more misleading, as neither purity nor quantity must be disclosed. And without having researched or thought about it, many could probably jump on the bandwagon with the idea that they have thrown in the cheap and rough so that it is now even better, since it is called something smart. Our Hyaluron has a Dalton weight of 4,500, and we have not been able to get it lower. In all our creams there is 1%, and in our EGF Gold Cream there is 2%.
Hope it was some information that can help you the next time you have to buy cosmetics. Or at least become more observant that there are things to think about, and hopefully make some other choices in some areas.
It probably won't be the last time we turn a few topics on this front. There is plenty on the shelf to take off.
MVH BIO Vitae