You are guaranteed to use a face cream morning and night, but what about serum for the face? It may seem superfluous to smear even more on the face than absolutely necessary, but in fact the serum enhances the effect of the skin care you already use. But as with everything else, there are multiple qualities and a serum with a high percentage of a given ingredient is not necessarily better than one with a lower level. It depends on how finely a serum is processed (low molecular weight).

What is serum?

Serum is a skin care product that you can apply to your skin after cleansing, before applying your moisturizer, so that the skin becomes more receptive to a certain ingredient. A serum is therefore a skin care product that is more finely divided by having a lower molecular weight than ingredients in creams. To understand the difference between cream and serum, you can say that a cream adds moisture, while a serum repairs and rebuilds.

How does the serum work?

Unlike a moisturizer, a serum has a finer breakdown of each molecule, allowing it to penetrate the skin's pores instead of  to lay on the surface, which is more the purpose of a cream. A serum can therefore add a stronger concentrated dose directly into the skin, which makes it effective in solving specific problems in the skin.

How do I use the serum?

Always remember to apply the serum on a clean face and before applying your moisturizer. You can use your serum both day and night to provide extra protection. When using the serum, there are a few steps that ensure you get the full benefit of the serum.

1. Cleanse the skin
Since a serum works by entering the skin through its pores, the skin must be cleansed first. This means that the ingredients in the serum can penetrate more easily, as all dirt that may have accumulated during the day has been removed. We recommend that you use a cleanser and possibly a toner to the face before applying your serum.

2. Apply serum
Apply 2-4 drops to the palm of your hand or use the dropper to apply directly to the skin. Then massage the serum with your fingers well around the chosen place, be careful around the eyes. Be careful not to overdose as the skin cannot absorb it. The skin can instead react by giving an allergic reaction. If you feel a tingling sensation upon application, don't worry. It may be a sign that the active ingredients are penetrating the skin.

While the serum is still wet, use your fingers in not too forceful movements to distribute and help the serum penetrate the skin.

3. Always let the serum penetrate
Please let the serum work for about 2-5 minutes before applying cream. It is important that the serum has time to penetrate the skin and give the active ingredients the best conditions to work.

Make sure to leave a few minutes between each serum in case you use more than one, so that each serum can have the time it needs to set.